RIM (Research In Motion), the BlackBerry maker has killed itself to live. Confused? Well in simple language RIM has now rebranded itself as whole BlackBerry saying "One Brand, One Promise". It is done to simplify the BlackBerry experience since a lot of people who own a BlackBerry device don't even know about RIM. This announcement was made during the press release of their 2 new BlackBerry 10 Devices, Z10 and Q10 which feature the all new BB OS10 which is said to have a fully re-invented UI and performance.